Job Description
The Director of Experiential Marketing will be responsible for bringing the Ball State brand to life through the intentional creation of unique and memorable experiences. Reporting directly to the Deputy Athletic Director, responsibilities include, but are not limited to, overseeing the development and execution of a comprehensive marketing plan for assigned sports, overseeing all student marketing initiatives, and collaborating to increase student engagement and attendance at athletic events. This position will also assist in the management of student staff, coordinate the mascot program, and perform other related duties and responsibilities as assigned. Adheres to all NCAA, Conference, and institutional rules and regulations.
Job Function:
The Director of Experiential Marketing will be responsible for bringing the Ball State brand to life through the intentional creation of unique and memorable experiences. Reporting directly to the Deputy Athletic Director, responsibilities include, but are not limited to, overseeing the development and execution of a comprehensive marketing plan for assigned sports, overseeing all student marketing initiatives, and collaborating to increase student engagement and attendance at athletic events. This position will also assist in the management of student staff, coordinate the mascot program, and perform other related duties and responsibilities as assigned. Adheres to all NCAA, Conference, and institutional rules and regulations.
Minimum Education:
Bachelor’s degree from an accredited institution in communications, marketing, public relations, technical writing, digital media, sport administration or related field.
Preferred Education:
Master’s degree from an accredited institution in communications, marketing, public relations, technical writing, digital media, sport administration or related field.
Minimum Experience:
One year of experience in a related field.
Preferred Experience:
Two years relevant experience in intercollegiate athletics, sports business industry or related agency work. Graphic Design experience.
Duties and Responsibilities:
- Oversee the development and execution of marketing, promotions and advertising plans for assigned sports. Creates and implements in-game promotions, executes pre-game and during game promotions. Assists department with revenue generation, enhancements to fan experience and ticket sales support.
- Collaborate to increase student engagement and attendance at athletic events. Organize and supervise on campus marketing initiatives and participate in new student orientation programing.
- Serve as the game day producer for assigned sports. Assist with the development and implementation of the overall game entertainment strategy and overall fan experience. Management of game day timeline and script development. Work with Learfield and production staff to support in-game video board productions.
- Manage the spirit squads, mascot program, and kids club.
- Create content for use on social media, in emails, etc. to promote games and events. Create content and work directly with designers. Approve collateral for use in print, digital, and social media.
- Supervise student employee positions and student interns in facilitating marketing projects.
- Perform other related duties as assigned.
At Ball State University, we recognize inclusive excellence as an integral endeavor to fulfill our University’s mission and our strategic plan. We recruit, support, and retain a diverse population of students, faculty, and staff. We encourage and reward diversity of thought. We promote a work environment that encourages and rewards innovation and creativity. We pledge to keep Inclusive Excellence at the highest level of institutional importance and as a foundation in all that we strive to do. Our over-arching goal for Inclusive Excellence is to adopt a university-wide Inclusive Excellence approach to academic, administrative support, and service functions of the university. We believe Inclusive Excellence must be infused in every step we take.
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