Job Description

Position Summary
The Director of Marketing and Public Relations is charged with planning, development of all of the organization’s marketing strategies, marketing communication, and public relations activities.

Examples of Duties
Essential Duties and Responsibilities

Serve as media relations coordinator, providing appropriate response to media requests and to ensure media interest in the college. Represent the college at state and regional PR/marketing meetings.
Provide strategic direction for the college’s comprehensive marketing, communication and public relations program to enhance the college’s image and position within the marketplace and the general public, and facilitate internal and external communication.
Advance the position of the college and its departments, and programs by providing executive management for all college external marketing, communication and public relations activities, including publications and social media.
Plan, develop, direct and administer the college’s marketing activities through an integrated approach of marketing and recruitment including internal and external communication, media relations, media buying, public information, publications, community relations, website production, brand management and educational partnerships and partnership expansion.
Work collaboratively with the college leadership in the development and implementation of comprehensive, strategic communication and marketing plans.
Work collaboratively with the Executive Director of the Foundation to strategically plan and develop marketing materials for donor development and communication, alumni relations and communication, event marketing, developing capital campaign materials when needed, and collaborating with outside marketing firms as needed.
Serve as the President and Cabinet’s Public Relations advisor, working with college legal counsel when necessary, on issues of public concern, or where the college’s reputation may be at issue. Provide support for the President in presentations, newsletters and communication when requested.
Support the college’s strategic plan, manage its reputation, and monitor and advise college leadership on public relations issues most likely to affect the college’s future.
Collaborate with college personnel and with external agencies, professionals, or businesses in the development of marketing concepts, advertising campaigns, or publication copy and designs. Approve all design and copy of collateral material.
Provide strategic crisis communication counsel to the college’s leadership and Emergency Response Team, to convey the viewpoints of primary publics, and participate in the formulation of policies affecting those publics. Maintain a crisis communication plan to address emerging critical public relations issues in a timely manner.
Serve as the primary contact and disseminator of crisis communication messages to the campus community and CWC stakeholders. Maintain required annual training for Public Information Officers as encouraged by FEMA and the Rural Domestic Preparedness Consortium (RDPC).
Serve as the Public Information Officer for the CWC Campus, register with the State of Wyoming, directing the campus process of responding to all public information requests as required by state statute within 7 business days.
Develop and manage annual budgets for marketing, public and media relations and communication.
Involve internal constituencies across the institution in delivering the key messages of the college and develop strategies to communicate with internal audiences.
Develop an institutional brand identity. Oversee the use of the college name and brand and develop policies and standards to build brand equity and enhance the image of the institution. Design, coordinate and evaluate the effectiveness of college-wide marketing programs and projects.
Ensure the college regularly conducts relevant market research and coordinate and oversee the activity. Monitor trends.
Oversee the college’s social and digital media communications strategies and its public relations strategies.
Provide leadership, management and supervision for the Marketing and Public Relations Office, including responsibilities relating to project assignments and deadlines and personnel administration.
Collaborate with the AVP for Academic Services and other internal stakeholders to: strengthen communications in support of key institutional priorities such as increasing student completion and retention; and to enhance recruitment, expand partnerships and increase certificate/degree enrollments by implementation integrated marketing and communication strategies.
Coordinate, prepare, and distribute news releases and public service announcements.
Participates in local, state or regional activities to promote the college.
Operate within the guidelines set forth in the college’s policies, procedures and practices.
Perform other reasonably related duties as directed or assigned.
Typical Qualifications
Position Specifications and Minimum Qualifications
Education

Bachelor’s degree in marketing, communications or public relations and other directly related fields from a regionally accredited institution of higher learning recognized by the U.S. Department of Education.
Master’s degree preferred.
Experience
Five years of experience in marketing, public relations, media relations, preferably in a higher education setting. Supervisory or management experience preferred.
Licenses/Certifications
None.
Equivalency Statement
Equivalent combinations of education and experience from which comparable knowledge and abilities can be acquired may be considered on a case-by-case basis.