Job Description

Position Summary:

The Business School is seeking a creative, strategic, and results-oriented Social Media and Digital Marketing Manager to lead our social media presence and elevate our brand across digital platforms. This role will be responsible for creating, curating, and managing engaging content that reflects the values, achievements, and opportunities within the undergraduate and graduate business programs.

Working closely with the marketing team, faculty, students, and alumni, the Manager will help enhance awareness, grow engagement, and support enrollment and community-building goals through effective storytelling and data-informed strategy.



Position Responsibilities:

Develop and implement a comprehensive social media strategy aligned with the school’s brand, mission, and marketing goals.
Create, schedule, and publish engaging content across key platforms (Instagram, LinkedIn, Facebook, X/Twitter, TikTok, YouTube, etc.).
Collaborate with departments, faculty, students, and alumni to highlight events, achievements, and unique stories through emails, Syms website, newsletters, etc.
Monitor trends and social listening data to proactively suggest new content ideas and strategies.
Track and analyze performance metrics (engagement, reach, impressions, etc.) and adjust strategy to improve results.
Support social media campaigns for admissions, events, alumni relations, and student success stories.
Manage visual and multimedia content creation (graphics, reels, short videos, stories), including all print collateral and merchandise.
Ensure content aligns with university branding and compliance guidelines.
Respond to messages, comments, and inquiries in a timely and professional manner.
Assist with the development of paid digital advertising campaigns as needed.


Experience & Educational Background:

Bachelor's degree in marketing, communications, journalism, or a related field. A Master degree is preferred.
3-5 years of experience managing social media for an organization or brand (higher education experience preferred).
Strong writing, editing, and visual storytelling skills.
Proficiency with social media platforms, scheduling tools (e.g., Hootsuite, Buffer), and analytics tools (Meta Insights, Google Analytics, etc.).
Basic graphic design and video editing skills (e.g., Canva, Adobe Creative Suite, or similar tools).
Creative mindset with a strong eye for design, trends, and audience engagement.
Ability to manage multiple projects with attention to detail and deadlines.
A collaborative spirit and comfort working in a diverse academic environment.


Skills & Competencies:

Familiarity with higher education marketing and Gen Z social behavior.
Experience in photography/videography for digital platforms.
Knowledge of SEO and digital advertising campaigns.