A laid-off North Carolina who woman printed her resume on a cake and sent it to Nike says 'getting rejection after rejection is hard' but job-seekers have to trust themselves

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  • Karly Pavlinac Blackburn is a current job seeker in North Carolina who is passionate about startups.
  • She printed her resume on a cake to send to Nike's HQ in Beaverton, Oregon, with the help of a committed Instacart driver.
  • Blackburn said a former colleague told her to think outside the box to get the company's attention.

Karly Pavlinac Blackburn had been laid off from her corporate job when she had an idea to print her resume on a cake and send it to Nike. 

"I was fully prepared to buy this cake and just have it sit some random place somewhere," Blackburn, 27, told Insider. But with the help of a friend, a bakery, and a dedicated Instacart driver, her resume cake would land in the hands of the operations specialist she connected with at Nike's Valiant Labs.

Blackburn, who lives in Wilmington, North Carolina and has been looking for a job in product marketing, said she came across Valiant Labs, a startup incubator within Nike that she said "resonates" with her background. 

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